![]() And there is arguably no better place for music videos than on a music streaming platform that has over 300 million users across the globe. Spotify already has an impressive music recommendation and discovery algorithm in place, and it surely will apply those chops to its TikTok-like music video feed as well. You can also go back to a previous song by swiping down. While you listen to the song, you can ‘like’ the song or skip it by swiping up. The video will most likely be taken from the Canvas feature launched back in 2019. It goes without saying that the interaction habits will shape up what content users see in their feed. Once you go on the Discover page, Spotify will recommend you a song and play you a short looping video in the background. Going by a clip shared online by Messina, the app’s navigation bar at the bottom now has a Discover tab that opens a vertical feed of videos where users can choose to like or skip to the next one. Related: Now Even You Can Publish Your Own Spotify Video Podcast, But There's A Catchįirst spotted in action in a TestFlight build of Spotify by developer Chris Messina, TechCrunch has since confirmed that the music streaming giant is testing its own vertical feed of videos via a dedicated tab called Discover. But for a service like Spotify, it is quite perplexing to see no such experiment with music videos. However, that is about to change soon. YouTube Shorts also came along, and it has actually proved quite popular, especially for creators who can now roll out short video bites and generate additional revenue alongside their bread-and-butter longer videos. That’s right, Spotify’s premium membership, which includes ad-free listening and offline playlists, has a whopping 50 price cut for students, coming in at the absurdly low price of just £4. Instagram soon followed in its footsteps by creating its own version called Reels and is already paying thousands of dollars to creators.
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